For the discussion this week, we went over a few questions. We discussed the use of social media by notable individuals, focusing on how they engage directly with the audience, with Donald Trump as an example. Some of these individuals use social media platforms to propagate various forms of information, including fake news, for political or commercial gain.
Then we explored the benefits of being in the public eye along with Personal Learning Networks (PLN). We talked about how these help individuals connect and form networks, promote personal branding, provide a quick way to gain feedback, create room for direct contact, and reach a larger audience. We also briefly discussed some restrictions and benefits of online tools provided by employers. For instance, individuals might face restrictions on their content, limited reach, or feel anxious about their content being seen by superiors. However, some benefits include targeted audience reach by employer’s posts, which can also prevent the spread of misinformation. We also examined how limiting misinformation by storytellers involves checking resources, adhering to ethical standards, distinguishing between credible and fake news, and, if uncertain, consulting someone more experienced. We noted how Sophie, in the video, mentions that taking a careful and balanced approach can be beneficial.
Social Media with a Critical Public Audience
To curate my social media presence, I would use different platforms for different audiences. For example, Twitter and LinkedIn for a more professional audience, while for close family and friends, I share content on Snapchat, Instagram, and WhatsApp. By differentiating the platforms, I can post content more cautiously and suit each audience. I would also maintain a consistent voice across platforms, reflecting my values and personality. However, my approach would be more professional for a professional audience and vice versa for a personal audience. Additionally, before sharing content, I would verify the authenticity of the information on both types of platforms.
Public Audience: Risks and Benefits
Some risks for a person in a position of trust or a famous public figure in the public eye include the misinterpretation of shared information and public perspectives altering the direction of the information, leading to misinformation. This can result in backlash from the audience. Excessive openness can also invade their private lives. However, there are benefits, such as direct engagement with the public and sharing information more reliably on social media, where misinformation is rampant, especially on pages solely focused on public engagement without regard for ethical values or accuracy.
Best Way to Address Negative Replies and Reviews
Reflecting on my values, I tend to ignore negative replies and reviews. However, if a negative review is critical, I would assess what went wrong or what needs improvement for the future, though I would not engage with the commenter. If an individual persistently engages in negative behavior, I would block them to prevent further interaction. Regardless, my approach would remain professional, even if I have to engage in conversation at some point.
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